What if your credit card could tweet every purchase you made? Sound totally ridiculous? That's essentially what Blippy does. While at first glance you might ask 'why would I tweet that I just bought socks?' when you dig a little deeper, the benefits of Blippy technology are pretty interesting.
This is a potentially useful tool for financial and purchasing analysis. Sites like Mint let you budget and see how your spending stacks up against others on a wholesale level, but so far, there's nothing that allows you to compare that spending on a granular, purchase by purchase level. It's also creates new potential for location aware social networks like FourSquare or Gowalla. Your credit and debit cards know where you're at, so that you don't have to 'check in' using your fat thumbs on a keyboard.
Plenty of people thought that a tool allowing users to share the fact that they're eating a grilled cheese sandwich had no value. The marketplace says otherwise. Retailers, location based businesses and marketers...this is worthy of exploration.
(via mashable)
Editor's note: My review of "foursquare" to follow shortly!
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