Sonic Boom

Why I like the sonic ads. They’re simple. They show the product the entire time. They talk about the product the entire time. But they do so on a very human level. They stay true to the very experience of conversations people carry on while they wait for fast food to arrive. Cause let’s face it, how deep a level of conversation do we really achieve while we’re waiting the two minutes to get our food? Naturally we’re hungry. We’re not really focused on livening up a conversation. So we talk about what’s readily available to us in our environment: the food we’re about to eat, or things that the food we’re eating reminds us of. Last time I was waiting in a sonic drive in, I had a discussion with my brother about whether or not sonic carhops deserve a tip. I’m going to be honest, I usually pay with my debit card to avoid the idea of change passing hands to begin with. And another time we contemplated what exactly ocean water is. I lie to you not, my brother thought it was water with salt in it. I’m still not really sure what it is, other than tasty.

Mostly what I’m saying is the majority of conversation we, as humans, have with one another are not scholarly insight. They aren’t even usually on some kind of deep, meaningful level. They’re just things that we think and are comfortable enough to share with the person beside us. As we wait for our food. So if you’re sitting in a sonic drive in, wondering if you get the sonic size instead of the large if you’re belly button will pop into an outie—these commercials let you know its okay to share your thoughts with your car pal.