I love this campaign. Not particularly because of the strategy because I think they could have delved into it a lot more instead of just revealing obvious words (although the message is fitting with the execution). But I love the execution. What I'm saying is, I love that they're using magic eye. Because it's interactive. And it makes someone commit to the ad and actually focus on it long enough to see what's behind the pattern. Now, if reading magic eye patterns is like.. my specialty. I know, I know, I'm going to go far in life with this talent. But I can see them in about 3 seconds. But I would say the average person takes up to 30 to fully see the hidden image, and that's a pretty hefty amount of time for one person to spend looking at one ad. So if using the nostalgic appeal of old school magic eye gets people to stop and look again, I think this campaign is a success.
(photos taken from ads of the world)
-suzy
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