this is one of those "i-wish-i'd-thought-of-that" moments.
Tuesday, February 23, 2010
Truth
Just a quick print ad I like. One of those that rings really true. This is exactly what happens to my exercise bike when I put it in my room. It's a great place to hang scarves and the seat makes a nice shelving unit. Although I WILL say the rest of the room in this ad looks a little too tidy.
(via Ads of the World)
(via Ads of the World)
Fontastic
a pizza pocket, suitable for framing:
This almost makes me want to eat a hot pocket. Almost.
My point in posting this is a copywriter can only d r e a m of their copy being laid out so seamlessly... swoon
This almost makes me want to eat a hot pocket. Almost.
My point in posting this is a copywriter can only d r e a m of their copy being laid out so seamlessly... swoon
Monday, February 22, 2010
Designing your Portfolio
I just came across this wonderful idea for a compilation, called Flaunt. Any one in any of the creative arts needs to create a portfolio, and I know from experience it's hard to just pull that kind of creative structure from thin air. It takes a lot of thought and sketching and playing around and tweaks and feedback, etc. This book though, seems like a good place for someone to start as they're beginning to think about their books. They've interviewed many creatives on their book-creating process and include pictures and examples of what a portfolio can be. So you get to see a variety of ways the same thing could be executed. It's a really great way to get to see what others out there are doing so you can get an idea of how on par you are with the rest.
Saturday, February 20, 2010
Nice Package
ABC Paper Cups: Super Sweet paper cups? You can spell out fun things with them (obvi).
purchase them at Imagine and Make.
purchase them at Imagine and Make.
images via The Dieline
Friday, February 19, 2010
Eye on the wounded Tiger
Tiger Woods
Now we are taught in advertising that when something negative happens to your brand you do NOT bring it up and apologize. It seems counter-intuitive, but you do not want to aid in reminding people the bad X,Y, and Z that happened to your brand. You instead take a break, and then come back strong reminding people of what good is in your brand, and all the good it has done. People are simple, and within a ridiculously short amount of time they will forget and move on to the next scandal. Now allow me to be so bold and say that Celebrities are essentially products. They are for sale and boy do we buy them and anything they touch. So when handling press, they must be treated like a product. Tiger, heed my advice and fire your PR agent/agents. Then suggest a public flogging for what they allowed you to do. You are not a public speaker, and should never be allowed behind anything save a nine iron. Besides the actual speech being poorly written, the delivery was heartless and reminded me of those awkward exercises from my middle school speech class.
Perhaps I am being harsh. No wait, I am not. We don't need to know about how you are going to treatment and patching things up with your wife, Perez Hilton will keep us updated—but thanks for the thought. Do yourself a favor and disappear for awhile and stop fanning the flames of this "scandal". I am not condoning his actions, but this is the oldest game in the book: infidelity. Presidents, Holy men, and nobodies have been doing it since time immortal. Go and hide, and try to take care of that wife and precious child of yours.
fin
dani
Women strike back!
the alternate version of that dodge ad:
You probably already saw the emasculated man Dodge ad ('Man's Last Stand') that debuted during the SuperBowl.
There was a ton of internet chatter about the multitude of emasculated men spots (and people in underwear spots), but a handful of NYC creatives took it a step further, and created the female version.
AdAge interviews one of the makers of Woman's Last Stand for the complete back story. Suhweet.
via brandflakesforbreakfast
You probably already saw the emasculated man Dodge ad ('Man's Last Stand') that debuted during the SuperBowl.
There was a ton of internet chatter about the multitude of emasculated men spots (and people in underwear spots), but a handful of NYC creatives took it a step further, and created the female version.
AdAge interviews one of the makers of Woman's Last Stand for the complete back story. Suhweet.
via brandflakesforbreakfast
Thursday, February 11, 2010
Getting LOST
In honor of one of ABC's best tely show EVER I am posting some of my favorite finds regarding LOST mania. Above, two beautiful prints (the left being my favorite; Jack/Casket/Locke) celebrating all that is lost, in a simple retro tri-color sort of way. (hey, I am a copywriter, that's all I see)
I am also obsessing over the "NUMBERS" below—it gives me that eerie feeling...like I have seen it before. It is a talent for an artist to create something that is new but still has a nostalgic quality about it. That is a way to connect to a viewer and keep them thinking about you long after they are gone. Not to mention the fact that the seemless layout seems to speak in Hurley's omnious voice "4, 8, 15...". I love artists that are able to communicate a clear distinct voice in their pieces.
Creatives could only dream of working on an account such as LOST because they live for the unexpected. Take a look at what they did below regarding that dreadful flight: Oceanic 815...
Search Kayak for flights from Sydney’s SYD airport to Los Angeles’s LAX and you’ll see that Oceanic Flight 815 — the very one that crashed on the mysterious island in the first episode of Lost — is one of your options.
That’s exciting if you’re looking to get stranded on a desert island dotted with smoke monsters, apparitions, crazy science experiments, electromagnetic abnormalities, immortals, polar bears, mysterious hatches, giant four-toed statues and warring factions of scientists.
Pretty neat, we have to say!
Monday, February 8, 2010
Rebranding American Value
To begin with, this project and the images included here are from The Dollar ReDe$ign Project
It's a sort of activism exercise that recognizes that the value of the American dollar has gone to almost nil in the eyes of our foreign counterparts, and that perhaps a rebranding is in order. The entire blog is different submissions of proposed new designs for the US dollar.
I think it would be kind of wonderful if we could get a full rebranding of the dollar to happen (as, let's face it, our paper money is not nearly as beautiful as some other nations out there). While I give our country some credit for attempting recently to embellish our current design a little more, there is so much potential for the dollar to be so much more.
Here are just a few of the ones I liked:
Although I realize this one lacks the sturdiness for longevity, as most likely the ink would wipe off in a day like atm receipts, I like the idea behind it. It very much describes an aspect of the American culture, as more and more of the things in our life are becoming automated and self-activated. This reminds me of how Vegas broke my heart the first time I went there. Naturally, as a kid I envisioned playing the slot machines and hitting the jackpot and having coins upon coins pour out of the winner's slot at me. But when I actually made it to the city, they no longer give out this flow of instant earnings; they print out a receipt for you. Which very much looks like this dollar design, so in a way I like it because it is already a half-truth.
This design I mostly appreciate for the color scheme, as I mildly loath the watered down olive green of our current paper money. You can tell this one was influenced by other foreign designs, with the blending of imagery in the layers, and the coloring as well. I like the imagery of industrialism on the top one, as it adds a level of history.
Okay, and this one I wouldn't seriously consider as a worthy design (for obvious reasons), but I respect that it's a reflection of how our money is being valued lately. And let's face it, I wouldn't put it past our country to start selling ad space on the very dollar itself (although I think our government still views the dollar as sacred so hopefully this wouldn't actually happen).
Rather than use imagery, this design made room for actual text of what our country is supposed to value. Again, the design isn't a far stretch, but I understand the idea of having a daily reminder in your pocket of what our country is supposed to stand for.
This one is what I can most plausibly see being accepted as a new design. It's a clean design, and I like the varying use of colors, as well as the vertical approach. It also pays homage to not only important figures in our country's history, but important achievements our country has made, as well as memorable monuments. Any rebrand that focuses on the good of the company is a strategically sound one.
So there's that. I thought I'd write about something other than the Super Bowl Ads, cause, let's face it, that criticism popped up on twitter as soon as they aired, and I don't doubt there will be plenty of opinions going around. Consider this just another write-up of something American.
-suzy
It's a sort of activism exercise that recognizes that the value of the American dollar has gone to almost nil in the eyes of our foreign counterparts, and that perhaps a rebranding is in order. The entire blog is different submissions of proposed new designs for the US dollar.
I think it would be kind of wonderful if we could get a full rebranding of the dollar to happen (as, let's face it, our paper money is not nearly as beautiful as some other nations out there). While I give our country some credit for attempting recently to embellish our current design a little more, there is so much potential for the dollar to be so much more.
Here are just a few of the ones I liked:
Although I realize this one lacks the sturdiness for longevity, as most likely the ink would wipe off in a day like atm receipts, I like the idea behind it. It very much describes an aspect of the American culture, as more and more of the things in our life are becoming automated and self-activated. This reminds me of how Vegas broke my heart the first time I went there. Naturally, as a kid I envisioned playing the slot machines and hitting the jackpot and having coins upon coins pour out of the winner's slot at me. But when I actually made it to the city, they no longer give out this flow of instant earnings; they print out a receipt for you. Which very much looks like this dollar design, so in a way I like it because it is already a half-truth.
This design I mostly appreciate for the color scheme, as I mildly loath the watered down olive green of our current paper money. You can tell this one was influenced by other foreign designs, with the blending of imagery in the layers, and the coloring as well. I like the imagery of industrialism on the top one, as it adds a level of history.
Okay, and this one I wouldn't seriously consider as a worthy design (for obvious reasons), but I respect that it's a reflection of how our money is being valued lately. And let's face it, I wouldn't put it past our country to start selling ad space on the very dollar itself (although I think our government still views the dollar as sacred so hopefully this wouldn't actually happen).
Rather than use imagery, this design made room for actual text of what our country is supposed to value. Again, the design isn't a far stretch, but I understand the idea of having a daily reminder in your pocket of what our country is supposed to stand for.
This one is what I can most plausibly see being accepted as a new design. It's a clean design, and I like the varying use of colors, as well as the vertical approach. It also pays homage to not only important figures in our country's history, but important achievements our country has made, as well as memorable monuments. Any rebrand that focuses on the good of the company is a strategically sound one.
So there's that. I thought I'd write about something other than the Super Bowl Ads, cause, let's face it, that criticism popped up on twitter as soon as they aired, and I don't doubt there will be plenty of opinions going around. Consider this just another write-up of something American.
-suzy
Saturday, February 6, 2010
SCARIEST VIDEO EVER. behold the future...
In the future, everything will be augmented reality and plastered with banner ads. And making tea will never be easier.
via brandflakesforbreakfast
*I had a hard time watching the entire video, for it made me dizzy, and scared for my life. My future life of course.
Wednesday, February 3, 2010
SImple, Clever Design
This is the kind of thing I can only one day dream of designing. It's so simple and clever and completely the kind of idea where every one goes 'Why didn't I think of that?'
It's the simplest ideas that get overlooked all the time because we tend to think in more complicated ways. Just have to remember to look at what you have and ask 'What could this do without and still get the message across?' I hope to one day have my 15 minutes of design fame by coming up with something as simple and clever as this. One day..
-Suzy
It's the simplest ideas that get overlooked all the time because we tend to think in more complicated ways. Just have to remember to look at what you have and ask 'What could this do without and still get the message across?' I hope to one day have my 15 minutes of design fame by coming up with something as simple and clever as this. One day..
-Suzy
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